Two-time Olympic silver medallist and three-time world champion to appear in nationwide advertising campaign

TORONTO, Nov. 5, 2026 /CNW/ -- Canada Gold, the country's premiere precious metals retailer, is pleased to announce Canadian figure skating icon Elvis Stojko as its new brand ambassador. The partnership will see the celebrated athlete participate in a national advertising campaign, customer contests, and in-person appearances for Canada Gold. 

A two-time Olympic silver medallist and three-time world figure skating champion, Stojko is one of Canada's most accomplished athletes. His silver medals at the 1994 and 1998 Olympic Winter Games and world titles in 1994, 1995 and 1997 earned him a lasting place in Canadian sporting history.

Through the partnership, Stojko will appear in Canada Gold advertisements launching soon nationwide. Fans and customers can also look forward to contests featuring unique opportunities, along with visits by Stojko to three Canada Gold locations over the next year. Further details about the contests, participating locations and appearance dates will be announced at a later date.

"Elvis has represented Canada with passion, determination and pride, and we're thrilled to welcome him to the Canada Gold team," said Chris Pollock, Co-founder and Managing Partner of Canada Gold. "He has a genuine connection with Canadians that extends well beyond the ice. This partnership is an exciting opportunity to bring that connection to our customers."

"My whole life, I've pushed myself to be the best I can be," said Stojko. "That started on the ice, and it's the same drive I bring to racing and acting today. I'm proud to join Canada Gold as an ambassador. I'm looking forward to this journey together."

Beyond figure skating, Stojko has pursued his passion for motorsports through competitive karting and race-car driving, including competing in the Nissan Micra Cup. He has also brought his talents to the screen in the Netflix series Finding Her Edge, in which he is a series regular for season two.

The Brand Ambassador deal with Stojko is the latest in a series of high-profile partnerships for Canada Gold. The company is the Official Precious Metals Partner of the Hamilton Tiger-Cats (CFL), Winnipeg Blue Bombers (CFL), and Ottawa Senators (NHL). Canada Gold is an authorized distributor of the Royal Canadian Mint and provides transparent, friendly service at 19 locations across the country to those looking to buy or sell precious metals. 

About Canada Gold

Canada Gold is a premier precious metals retailer with 19 retail locations across Canada. The company offers transparent, real-time pricing, certified appraisers, and no-pressure consultations. As an authorized distributor of the Royal Canadian Mint, Canada Gold makes buying and selling precious metals easy. Canada Gold is the Official Precious Metals Partner of the Ottawa Senators (NHL), Hamilton Tiger-Cats (CFL), and Winnipeg Blue Bombers (CFL). For more information, please visit www.canadagold.ca.

SOURCE Canada Gold