IG Wealth Management Makes Debut on Kantar BrandZ Top 40 Most Valuable Canadian Brands List
Canada NewsWire
WINNIPEG, MB, Nov. 5, 2026
First-time recognition reinforces the strength of IG's brand and its focus on personalized advice and building lasting client relationships
WINNIPEG, MB, Nov. 5, 2026 /CNW/ -- IG Wealth Management ("IG") today announced that it has been named to the Kantar BrandZ Top 40 Most Valuable Canadian Brands list for the first time, marking an important milestone for the firm and reinforcing the strength of a brand built on trusted advice, comprehensive financial planning and long-standing client relationships.
In its debut year, IG was assigned a brand value of US$1.0 billion. Kantar BrandZ assesses brand value by combining financial data and extensive brand equity research, offering an in-depth view of over 22,000 brands in 54 markets.
The recognition comes as IG celebrates its 100th anniversary and reflects the continued evolution of a brand focused on meeting Canadians' increasingly complex wealth needs and helping them navigate their financial lives with greater confidence.
"To be recognized by Kantar BrandZ for the first time, as we celebrate IG's 100th anniversary, is especially meaningful," said Damon Murchison, President and CEO of IGM Financial and IG Wealth Management. "For a century, our brand has been built on trust, advice and enduring relationships with Canadians. This recognition reflects the incredible work of our people and advisors and inspires us to keep raising the bar for the advice and experience we deliver to our clients."
About IG Wealth Management
Founded in 1926, IG Wealth Management is a Canadian leader in delivering financial planning with approximately $176 billion in assets under advisement as of October 31, 2026. For more than 95 years, IG has been focused on improving the financial well-being of Canadians so they can confidently embrace all of life's possibilities. Through a network of advisors located across the country, IG provides approximately one million clients with personalized advice, comprehensive financial planning, insurance and mortgage services and professionally managed investment solutions. IG is a member of IGM Financial Inc. (TSX: IGM), part of the Power Corporation group of companies and one of Canada's leading diversified wealth and asset management organizations with approximately $346 billion in total assets under management and advisement as of August 31, 2026. For more information, visit ig.ca.
About Kantar
Kantar is the world's leading marketing data and analytics business. We deliver the intelligence needed to power brand growth.
We provide the signals that help organisations act quickly and confidently. We empower brands to make effective marketing decisions based on predictive evidence. And we help them craft powerful growth strategies rooted in the connection between consumers, brands and enterprise value. All this is powered by our uniquely robust human and synthetic data, our unrivalled IP, our AI-native platform and the team of global brand experts that bring this all together.
About Kantar BrandZ
Kantar BrandZ is the global currency when assessing brand value, quantifying the contribution of brands to business' financial performance. Kantar's annual global and local brand valuation rankings combine rigorously analysed financial data, with extensive brand equity research. Since 1998, BrandZ has shared brand-building insights with business leaders based on interviews with 4.6 million consumers, for over 22,000 brands in 54 markets. Discover more about Kantar BrandZ here.
SOURCE IG Wealth Management

